Ed Laczynski News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Whether a company builds technology for businesses, consumers or both, learning how, where and to whom to market its product or service is important.

The European FAST channel market holds immense potential for growth and innovation.

Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance

The ad experience within FAST channels warrants immediate attention and improvement.

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.