How the Hotel Industry Is Trying to Woo Back Customers
PHOTO: Marten Bjork The pandemic hit the hotel industry hard in 2020 as people cut back or entirely eliminated travel plans and huge profit generators like trade shows and conferences fizzled out. The American Hotel & Lodging Association (AHLA) predicts that 56% of consumers will return to traveling this year, but expects business customers to hold off longer, leaving half of hotel rooms unfilled. Some hotels are taking proactive steps in response to lure customers back and bolster occupancy levels. Capitalizing on Royal Connections One example is the Drake Hotel in Chicago, which has hoste...
Source: cmswire.com