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How Six Sigma Can Be Used to Improve Your Company's Customer Experience

Customer experience professionals can adapt Lean Six Sigma principles to improve CX programs. Here's how. ....

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How the Hotel Industry Is Trying to Woo Back Customers

PHOTO:
Marten Bjork
The pandemic hit the hotel industry hard in 2020 as people cut back or entirely eliminated travel plans and huge profit generators like trade shows and conferences fizzled out.
The American Hotel & Lodging Association (AHLA) predicts that 56% of consumers will return to traveling this year, but expects business customers to hold off longer, leaving half of hotel rooms unfilled.
Some hotels are taking proactive steps in response to lure customers back and bolster occupancy levels.
Capitalizing on Royal Connections
One example is the Drake Hotel in Chicago, which has hosted the rich and famous over the years, including Princess Diana in her only visit to the city. The hotel is currently offering 100 days of $100 rooms as well as a contest for those who wish to spend a night in the Princess Diana Suite. ....

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