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Article - Hotel Distribution Strategy in 2024: What is a Distribution Strategy? - By Jochen De Peuter-Rutten - In this comprehensive guide, we'll cover everything you need to know about distribution strategies.
The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With 91% of companies reporting their distribution strategy as a key factor impacting overall performance, defining the right strategy for your business has never been more important. An effective strategy considers factors like customer demographics, buying journeys, and emerging booking platforms.