Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply
(0) Partnership Will Serve Programmatic Advertisers Across Four of Europe's Largest Advertising Markets SAN FRANCISCO, April 08, 2021, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic(Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV's extensive first-party Connected TV data will be integrated with PubMatic's advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe's largest advertising markets: the United Kin...
Source: finanznachrichten.de