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BWH Hotel Group's® Aiden® Begins 2023 by Doubling Size of Global Portfolio and Launches Hologram Concierge

BWH Hotel Group® is expanding its upscale, chic boutique brand, Aiden, as the brand is set to grow by over 200% in the years ahead with the portfolio doubling in 2023 alone. Highlights of the brand growth include the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, where 30 new hotels have been added to the portfolio, each of which offers groundbreaking hologram concierge service. ....

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New Covid Restrictions on Chinese Travelers Will Hurt Business Travel

The lack of a “vital” business route out of China will be a major setback for the corporate travel industry, associations have warned. ....

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AAHOA Commends Best Western® Hotels & Resorts for Being Collaborative and Open-Minded With Respect to Fair Franchising Initiatives and Education

AAHOA leadership, which represents the largest hotel owners association in the world with nearly 20,000 members, recently met with leaders John Kelly, Board Chairman; Larry Cuculic, President and Chief Executive Officer; Danny Lafayette, Board Vice-Chairman; Phil Payne, Board Secretary-Treasurer; Mike Merchant, Board Director; Ishwar Naran, Board Director; Viral (Victor) Patel, Board Director; and Stephen Wahrlich, Board Director, from Best Western® Hotels & Resorts, a global brand leader with a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments. ....

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Surestay Hotel Group® Surpasses 400 Properties Globally and 250 Hotels in North America

BWH Hotel Group®, one of the world’s leading hotel companies, announced today that SureStay Hotel Group has surpassed 400 properties around the world with 250 hotels now open in North America. Leading the premium economy segment, SureStay Hotel Group® is significantly expanding its presence across key markets and offers a well-rounded selection of hotels with different features and amenities, which enables hoteliers to find the right product for their market. ....

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SURESTAY HOTEL GROUP® SURPASSES 400 PROPERTIES GLOBALLY AND 250 HOTELS IN NORTH AMERICA

SURESTAY HOTEL GROUP® SURPASSES 400 PROPERTIES GLOBALLY AND 250 HOTELS IN NORTH AMERICA
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