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Indian entrepreneurs are increasingly leveraging podcasts to connect with a young audience, offering specific advice and personal insights, leading to improved performance metrics and potential monetisation opportunities. A marketing expert, who has worked with a unicorn founder on their podcast, points to two factors behind this chat show zeal. “Capital is scarce. It goes to people with high visibility. Also, while it takes crores of rupees to pull off traditional advertising, podcasts are low-cost with a massive impact because they work as content,” he says, requesting anonymity.

CBC Lite

CBC Lite

CBC Lite

On a day when 99 of the 100 stocks in the small cap index are trading with big cuts. All sectoral indices are trading with big cuts, market breadth is extremely poor, there are many reasons which are and will be put on the table to explain why the fall has taken place. There is a high probability one of the explanations which would be put on the table today is the stress test of small and midcap schemes and how flows to them could be impacted. But should the result matter to you ? No if you are not holding any small fund scheme. Instead of bothering about what will come out over the weekend, j...