Outrage in India over ad making light of gang rape
A television commercial for a male body spray has been taken off the air in India, after critics said it ma...
Source: 9news.com.au
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Priyanka Chopra Blasts Body Spray Ad 'Romanticizing Gang Rape'... WTF?!?
Priyanka Chopra made her voice heard after seeing a "disgusting" commercial for a body spray brand called Layer'r Shot -- and she and other Indian stars
Source: perezhilton.com
When all publicity is not good publicity
The Layer’r Shot ad has put the spotlight on the pitfalls of in-house creative teams and why checks and balances are crucial to good advertising.
Source: afaqs.com
Layer'r Shot 'apologises' for offensive ads, invites further flak online
Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer'r Shot brand issued a clarification statement, including an apology on Monday.
Source: indiantelevision.com
Indian commercial taken down following mass criticism over rape culture
This faced mass criticism from some of the biggest Bollywood stars for using a sexist and outdated narrative of objectifying a woman and even seemingly threatening her with sexual assault.
Source: jpost.com