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The latest advertising for Layer'r Shot deodorant provoked a backlash for being derogatory against women. As a result, ASCI decided to halt all ad distribution across all media.
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Two ads for male body spray that start out looking like rape jokes have been taken off the air in India, and the company selling the cologne has apologized, after everyone from Bollywood celebrities to government officials raised an outcry.
Indian perfume brand Layer'r Shot has apologised after critics said their TV ad (pictured) for one of its products, which was removed within 24 hours, promoted rape culture.
Mumbai: Deodorant ads have not exactly been known to propagate gender sensitivity values. However, two recent controversial advertisements from deo brand Layer'r Shot probably take the cake in offending gender sensibilities. The latest ad film from the company raised a stink on social media with several netizens flagging the commercials, accusing them of promoting rape
After seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pending Investigation" (SPI) and asked the advertiser to file a response over it.