Page 10 - Layla Smith News Today : Breaking News, Live Updates & Top Stories | Vimarsana

We could have gone in and said, "let's always play that trick, "let's always give them pink or green or purple "when they don't want it." but, actually, we didn't. actually i think that's the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven't seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it's . a very simple tag line. you have nine lives to playl seven deceptively difficult — they ...

So we would audition the camera men and women and they would come round to ruby's house, and then we would walk around the house and they would have to film us. and if ruby said "oh, look at that picture up there", if they didn't swing the camera and look at the picture and then come back to see our reaction, they didn't make the squad. you wanted the camera to have a personality, notjust a piece of dead meat. yeah. and layla, iwonder, given that celebrities in that kind of format were much more prepared to let their guards down to a good degree, perhaps in a way they hadn't much on british te...

More thrilling to reunite after 20 years. yeah. well, you're both very welcome. layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i ...

I absolutely don't think it's the only reason. look, i've done a lot of ad—funded programming. i've commissioned it and i've made it for a number of broadcasters. i'm really interested in this area. we took the decision to take changing rooms out and present it to channel it with some money attached. i've pitched other ideas with a tonne of money attached, and broadcasters have still said no. in a way it doesn't matter if it is a good idea, —— isn't a good idea they might be making a saving in that slot, layla knows this from being at itv. the risk you run in terms of your ad revenue and...

On both sides of the desk on this. yeah, i have. i mean, look, ithink layla said it perfectly. i have worked with layla at itv when we were both in commissioning there. you're playing your odds, aren't you? you're looking for some safe bets and you're looking to innovate. if someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, or that have a ton of celebrities in, they are all shorthand, they are all shortcuts to get an audience to you. you've still got to deliver the goods. your mention of money, i mean changing rooms this time around is ...