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Little Black Book, DDB EMEA president Glen Lomas explains to LBB’s Alex Reeves how unexpected backgrounds, models and skills blend to strengthen creativity across the network
Little Black Book, Success in entrepreneurial Egypt means a strong sense of humour and culture and a startup mentality, Mohamed Hammady tells LBB Laura Swinton
Little Black Book, As the nation that loves a good tune to set campaigns to, it seemed fitting for creatives from the country to choose their favourites
Trends and Insight 15 Add to collection Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the adverts that stood out to them then, and still do today.
Behind the Work 8 Add to collection A campaign released by BBDO Indonesia, Guerrero and Greater China for Sweety Silver Pants touches upon Indonesian folklore beliefs that a monster may come and steal away crying babies There is a belief in Indonesia that when a baby cries continuously, a monster may come and steal it away. Local diaper brand Sweety Silver Pants has launched a new campaign that puts a contemporary twist on these ancient, well-known myths. Ghoulish monsters have been given a ‘Baby Yoda’ transformation as the campaign urges parents to change their baby’s diapers in a tim...