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BL Agro launches new center for excellence, targets 20% growth | Marketing

The FMCG giant known for its 'Bail Kolhu' edible oils is ramping up its dairy ventures by launching a 'Center for Excellence for Cow Breeding and Dairy Technology' in Bareilly, allocating INR 50 crores for marketing to target at least 20% growth.

Telangana , Andhra-pradesh , India , Bihar , Ashish-khandelwal , Bishan-lal-khandelwal , Kishan-lal-khandelwal , Anumula-revanth-reddy , Bareilly-uttar-pradesh , Ghanshyam-khandelwal , Campaign-india , Bl-agro-industries

BL Agro's journey to attain the Rs 5000 -6000 crore mark: Ashish Khandelwal & Richa Khandelwal

Mumbai : BL Agro, one of India's leading FMCG companies, recently stepped into its foundation year and celebrated its foundation day at Parsakhera Industrial Area in Bareilly.

Uttaranchal , India , Lucknow , Uttar-pradesh , Madhya-pradesh , Uttarakhand , France , Mumbai , Maharashtra , Bihar , Shamita-shetty , Ashish-khandelwal

Nourish launches its official 2023 jersey #NourishNutritionChampions

Mumbai: Tapping into the current IPL mood, food products brand, Nourish from BL Agro, has launched its official 2023 jersey under its new campaign #NourishNutritionChampions. With its launch statement ’Khele Chaahe Koi Bhi, Jeetega Nutrition Hi’, the brand has positioned the importance of nutrition and its role in the day-to-day lives that helps succeed any challenge.

Mumbai , Maharashtra , India , Richa-khandelwal , Khele-chaahe-koi , Ashish-khandelwal , Bl-agro-industries , Khele-chaahe-koi-bhi , Jeetega-nutrition-hi- , Nourish-nutrition , Nutrition-champion , Nourish-nutrition-champions

We've been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro's Richa Khandelwal: Best Media Info

Best Media Info: Speaking to BestMediaInfo.com, Richa Khandelwal, Director- Marketing, BL Agro, revealed that the brand had been prepping for the naming rights deal for quite some time| Marketing News

Lucknow , Uttar-pradesh , India , Uttarakhand , Uttaranchal , Karnataka , Bareilly , Gorakhpur , Delhi , Bihar , Haryana , Nawazuddin-siddiqui

Bail Kolhu's #ComicPadhnaCoolHai campaign aims to revive the lost love for comics among children: Best Media Info

Best Media Info: The brand has launched the campaign in a bid to encourage the habit of reading physical comics for entertainment among children and cut down on screen time| Marketing News

Uttar-pradesh , India , Ghanshyam-khandelwal , Richa-khandelwal , Bestmediainfo-bureau , Indian-postal-service , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Bail-kolhu , Leads-brand-connect , New-delhi-railway-station , Bail-kolhu-platform

Brands celebrate sweet-sour bonding of brother & sisters in Raksha Bandhan's ad campaigns

Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms. Celebrating the occasion of love and bonding, brands across verticals have come up with unique digital campaigns to engage the audience. Every year, a

Rakhi , Chhattisgarh , India , Mumbai , Maharashtra , Canada , Suraksha-bandhan , Raksha-bandhan , Adah-sharma , Vachan-suraksha , Instagram , Youtube

Gender inequality is more rampant in rural areas: BL Agro's Richa Khandelwal

When was the last time you saw an ad featuring not one, not two, but three mainstream male actors in the kitchen, donning aprons to cook up a storm? BL Agro’s latest brand film for its flagship mustard oil brand Bail Kolhu, aptly titled ‘Rasode Mein Mard Hai’ does just that by showcasing the three versatile talents of Pankaj Tripathi, Manoj Bajpayee, and Nawazuddin Siddiqui

Uttar-pradesh , India , Karnataka , Delhi , Uttarakhand , Uttaranchal , Bihar , New-delhi , Nawazuddin-siddiqui , Pankaj-tripathi , Manoj-bajpayee , Richa-khandelwal