CNBC Closing Bell March 14, 2013
Film if it could demonstrate sufficient crowd interest. And theyre not doing it for a return, theyre doing it for the content. A 10 pledge by the pdf of the script the day the movie is released plus email updates on the shoot. 35 buys a digital version of the movie plus a tshirt. 100 people paid 500 for kristen bell to record a voice mail message for them and another 100 people spent 1,000 for tickets to the movie premiere and afterparty. One devoted fan pledged 10,000 for a speaking role in the film. This is certainly a big win for warner brothers. Its effectively free financing plus the prom...
Source: archive.org