Delivers what parliament has set out for the bbc, which is its public purposes, which are across things like delivering things like impartial news, learning content, at its most distinctive and creative it should be. secondly, we have a role, which is probably possibly better known, which is about securing content standards on airfor the bbc. the third one is we need to make sure anything that the bbc does is carefully considered in terms of its impact on competitors, and there is an effective competition. so, we start from that point. kevin, before we talk to the other guests, let's get into ...