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Duncan Greive explains what Daylight Creative is, the work it does and why it is a natural and necessary evolution of The Spinoff. When The Spinoff was founded, one of its key principles was that we were a digital magazine – a place which would value tone of voice, creativity of approach, use mul

Global advertising is a highly competitive industry dominated by giant well-resourced conglomerates. But a small independent New Zealand agency is taking them on – and the world is taking notice, reports Michael Andrew. Apart from a significant fee, advertising can often be a thankless task. De