Why the London Overground rebrand is more than just a pretty pattern
New names and colours make the system easier to use.
Source: creativebloq.com
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Lee Rolston – Podcast | Creative Boom
The art and science behind successful rebranding, with Lee Rolston.
Source: creativeboom.com
When rebrands go wrong
From erasing a company’s visual heritage to distracting from broader business problems, we unpack the main reasons why a rebrand may fail
Source: creativereview.co.uk
Here's what the new WHSmith logo should have looked like
Everyone else is going retro – so should WHSmith.
Source: creativebloq.com
Why distinctiveness is everything for brands
A new report from JKR and Ipsos asks, if being distinctive can make brands more successful, why are so many of them failing to do so?
Source: creativereview.co.uk