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Breitling said the new Premier models are available on either a crocodile leather strap or a stainless steel bracelet

Breitling’s average selling price is now about $6,100, as the company uses more gold, precious stones and metals.

(Bloomberg) -- Partners Group Holding AG agreed to buy a stake in Swiss watchmaker Breitling SA from CVC Capital Partners. The investment firm will own a “significant” minority stake and will help CVC accelerate Breitling’s growth, the companies said on Tuesday. No financial terms were disclosed. Bloomberg News reported last week Partners was close to an agreement to buy 25% of the watchmaker. Breitling, known for its aviation-themed timepieces, is one of the larger Swiss watch brands that’s still independent. Most others have been acquired by competitors such as Swatch Group AG, Riche...

(Bloomberg) -- Partners Group Holding AG is in advanced talks to acquire a 25% stake in high-end watchmaker Breitling SA from CVC Capital Partners, according to people familiar with the matter. A deal could be announced in the coming weeks, the people said, asking not to be identified discussing confidential information. The investment is set to value Breitling at about 3 billion Swiss francs ($3.3 billion), the people said. Known for its aviation-themed timepieces, Breitling traces its roots back to the work of watchmaker Leon Breitling in 1884. It’s one of the larger Swiss watch brands tha...

The Top 10 Luxury Watch Brands for Men — And Where You Can Buy Them SPY 2/22/2021 © Courtesy of Mr Porter The world of luxury watches can be a bit confusing when you first enter it. There are so many luxury watch brands that it feels like it’s hard to identify all the brands, their rankings and what makes them so special. It could be simpler to think that luxury watch brands are like comic books. Yes, comic books. Comic books have limited runs, and of course, number ones or special editions that are worth more than the average issue. Now, some comic books have chromium covers, or ther...