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Cannes Lions has announced its Tiffany Rolfe, R/GA's global chief creative officer and adam&eveDDB group head of effectiveness, Les Binet, as its first speakers.
Best Media Info: From India, Talented.Agency’s PG Aditiya, Co-Founder and Chief Creative Officer and Gautam Reghunath, Co-Founder and CEO would be the speakers, along with Sukesh Nayak, Chief Creative Officer, Ogilv| Advertising News
Retail media, though popular, is in limbo as to whether it is just a conversion-driver, or whether there’s an opportunity for it to do more– WARC’s Paul Stringer considers the performance plughole.
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
Gillian Rightford of Adtheraphy looks at the talent crisis in the creative industry and its consequences...