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If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
Pakistani brands need to work harder and smarter if they are to achieve real icon stature.
While consumers may struggle with uncertainty and fear, advertising’s ability to connect with people doesn’t wane during a recession.
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Best Media Info: In an exclusive interview with BestMediaInfo.com, the Co-Founders of The Womb, talk about the agency’s growth story, long-term brand building over short-term performance marketing, the differentiate| Advertising News
Brand marketers need to (re)acquaint themselves with marketing theory and then build bridges from the theory into the day-to-day conversations they have with their agencies, says Twinings’ director of marketing excellence.