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We should take a break from trying to learn from others and think about the wisdom we have to share for a change.

Little Black Book, DDB EMEA president Glen Lomas explains to LBB’s Alex Reeves how unexpected backgrounds, models and skills blend to strengthen creativity across the network

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Summit speculates on how to capture customers’ attention and grow market share If you go onto Amazon or Google Shopping and search for ‘camera’, the results tell an interesting story. In both cases all the results that are yielded on the first page use some form of digital memory storage. You can filter the results based on zoom capability,...

Let’s stop being guardians and start being hit makers

4 min read Lena Roland, WARC The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success. This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strate...