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With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.
Photo: Outdoor Network Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneTogether and #OurSecondChance to #StayHome. Now it’s back to business. During Covid-19, out of home (OOH) was used globally to relay vital messages at a time of great need. It also highlighted messages in celebration of essential workers across the world. These were placed on all OOH formats and were shared to social media and other online platforms, showing the power of OOH – ironi...
Do agencies need planners and not strategists? Campaign columnist Dave Trott recently called out problem with agency job titles. by Simon Gwynn Free email bulletins
Tom Roach leaves Omnicom agency after 18 months.
The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there and shows what marketers can learn from the successes. ‘Order early, pay a lot, digitise distributi...