Stay updated with breaking news from Les Binet. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Adland can do more to convince boards about value of advertising Investing in advertising is a sure-fire way to fuel the economic recovery but it requires CMOs to talk the language of the boardroom, this longstanding City analyst argues. by Ian Whittaker Free email bulletins
Is Airbnb’s holiday from performance marketing a mistake? Some experts applaud move but others warn of risks. by Gideon Spanier Sign in to continue Free email bulletins
How long? 2-3 minutes Seven reasons to be cheerful about the post-pandemic TV ad market The importance of long-term brand strategy, the power of linear TV and spending your way out of a crisis are among the important takeaways from RTL Ad Connect’s annual Total Video Key Facts study 1 Long live linear People have never watched as much video content as they did during the pandemic, with daily viewing up by 81 minutes across the top five European markets and daily consumption in the US hitting five hours, 51 minutes. But one of the surprising trends was the robustn...
Woolley Marketing: The fake dilemmas that plague marketing Why is it A or B rather than A to Z? In his first regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the false dichotomy of decision making. February 25, 2021 8:00 by DARREN WOOLLEY Marketing is a challenge. Decisions get made daily. Hundreds and thousands of decisions every week, in every month, every year. And the options feel like they are ever-expanding. Media channels multiply with every new platform. TikTok last week, Clubhouse this week. While marketing budgets and resources feel like they...
Channel 4 tops Campaign's media buyer survey of UK TV sales market What Campaign's survey of the industry’s leading media agency buyers uncovered about the performance of the UK broadcasters’ sales houses over a Covid-ravaged 12 months by Omar Oakes Free email bulletins