Outside world has a tendency to kind of fade away. and you're in a really interesting bubble. and once that echo chamber just starts going, people are building the product they want to build. so i think if you bring in diversity, that changes. when you have diversity at the executive level, you build a great product. slack which is one of the un korms n s unicorns now. they have a great product. they're growing really fast. they're extremely diverse. i think you look at, once again, you look at twitter. twitter having the problem because it is used by people of color in this country, you know,...