Analysis-Netflix emulates old-school cable TV playbook with addition of live sports
After a quarter in which Netflix reaffirmed its dominance in streaming video, its $5 billion deal to acquire rights to broadcast live wrestling suggests the streaming pioneer is taking a page from the old-school cable TV playbook. Netflix said on Tuesday it will carry World Wrestling Entertainment's (WWE) flagship weekly program, "Raw," from next year, deepening its investment in live programming and offering its subscribers outside the U.S. other weekly wrestling shows including "SmackDown." Although company executives said the deal did not signal a change to i...
Source: yahoo.com