Why are fashion collabs the new big trend for whisky makers?
With whisky brands rolling out clothing collections to attract younger drinkers, will fashion collabs be the new trend for spirits marketing?
Source: thedrinksbusiness.com
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Waterford Distillery in partnership with Lestrange
Waterford Distillery has announced a new partnership with London-based B Corp certified menswear brand, Lestrange.
Source: thedrinksreport.com
Waterford Distillery launches Lestrange fashion collaboration
The organic whisky distillery has announced a collaboration with menswear brand Lestrange, launching an overshirt and trousers.
Source: thedrinksbusiness.com