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Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution

Published: April 20, 2022

Roughly 65% of the Daily Mail’s programmatic ad inventory is currently cookieless, so it has been testing cookieless ID solutions like Lexicon by 33Across.

Source: adexchanger.com

Related Topics:

United KingdomDeric WheelerEuropean UnionDaily MailJeremy GanLexicon Pub TokenPrivacy Act

33Across Introduces Lexicon™, New Identity Solution Makes 90% of Publisher Inventory Addressable

Published: June 2, 2021

/PRNewswire/ -- 33Across, a leading programmatic publisher platform integrated across 800,000 publishers, announced the launch of Lexicon™, an identity...

Source: prnewswire.com

Related Topics:

New YorkUnited StatesJohn MccartneyDeric WheelerAmanda GomezAnudit VikramPublisher LandscapeRevenue OpsNew York PostPublisher GraphLexicon Pub TokenChief Product OfficerBusiness Excels During Turbulentபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்ஜான் ம்க்கார்ட்நீஎரிக் சக்கர வாகனம்அமண்டா கோம்ஸ்வருவாய் ஆப்ஸ்புதியது யார்க் போஸ்ட்தலைமை ப்ராடக்ட் அதிகாரி