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J. Crew needs to recover the vitality and creative spirit it had for decades.

Brendon Babenzien, who joined Supreme in 1996 and is credited as being one of the masterminds behind its transformation into a cult streetwear brand, will join J.Crew's team imminently, according to The Journal. Babenzien left Supreme in 2015 and has been focusing on his clothing brand, Noah – which he runs with his wife – ever since. He will continue to co-run Noah alongside his new role at J.Crew. According to the Journal's report, Babenzien's new designs will hit J.Crew's shelves in mid-2022. A J.Crew spokesperson was not immediately available for comment when contacted by Insider.  ...

Brendon Babenzien Is J. Crew Men's New Creative Director Brendon Babenzien Is J. Crew Men's New Creative Director Courtesy of Brendon Babenzien J. Crew has tapped Brendon Babenzien — co-owner of Noah and former design director of Supreme — as its new Men's creative director. His first collection is expected to debut in the second half of 2022. Per the brand's statement, Babenzien is set to work alongside Libby Wadle, chief executive officer of J. Crew Group. They will work together to “redefine the iconic brand merging the vitality and creativity of today’s style subcultures with an ...

Share this article NOAH co-founder and ex-Supreme design director Brendon Babenzien has been announced as J.Crew‘s chief designer for menswear. The news follows a tough period for the preppy American brand which had filed for a $400m USD Chapter 11 bankruptcy back in May, 2020, coming as a result of the coronavirus pandemic. Since, the brand has found a new owner and has come out of the Chapter 11 case, securing an equitization of more than $1.6 billion USD of indebtedness. Now, J.Crew is looking to “disrupt the business,” as said by J.Crew Chief Executive Libby Wadle, who has been in t...

Brendon Babenzien, the co-founder of Noah and former design director of Supreme, will release his first full collection for J.Crew next year.