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By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we've seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, bigname companies report that sales have started to slip back once again. Let's have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional...

Brands barbie, fisherprice and moi, that is mattel to find out how his company's fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billiondollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signa...

Give the toy industry a muchneeded boost? this time, it's not about spending on toys for children, but adults socalled kidults. An emerging generation of over18s is snapping up collectables and nostalgia brands, and they say it's good for their mental health. I'm going to be discussing that and more with my guests the boss of buildabear, the stores where you can create a bespoke teddy bear, and the chief executive of the world's biggest toy company and arguably one of its most iconic brands, lego. I'll also be catching up with the president of the company behind leading toy brands barbie, ho...

Hello, welcome to the Bbc News at ten. Tens of thousands of people have gathered on the streets of Paris Tonight to watch the Opening Ceremony of the 2024 paralympics. 4,400 athletes from 184 delegations will compete over the next 11 days of competition with these games featuring a Record Number of delegations and of female athletes. Our Sports Correspondent Andy Swiss is watching in paris. A perfect parisian evening and a paralympic Curtain Raiser like no other. Welcome to paris at Place De La Concorde an Opening Ceremony exploring attitudes towards disability. French Star Christine and the q...

A live look there. We will take you there live just as soon as it starts. Right now though, the word of the moment is vaccine. Im at a Football Stadium thats part of the Charleston County School District. Its the second largest in this state. They are ready to give their teachers the vaccine just as soon as the state gives the green light. Already some people in the state getting their vaccines at drivethru sites which presents its own set of challenges. We will talk about that and learn about an ingenious solution from Mount Pleasants mayor. It includes an unlikely ally, chickfila. More on th...