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Stanford athletic director Bernard Muir released a statement Tuesday endorsing Lifetime Cardinal — the first time the athletic department has endorsed a NIL collective.
A new partnership with Altius Sports Partners intends to increase engagement with NIL collectives and build robust in-house programs.
With conferences shifting and name, image, likeness deals increasing in availability, The Daily spoke to six incoming student-athletes about their decision-making process in an ever-changing recruiting season.
Name, Image, Likeness has taken the college football world by storm, challenging a previous model of amateurism in the NCAA. But Stanford has taken a different approach to NIL, prodding behind other power-conference schools.