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South Africa's romcom revolution has reimagined Joburg


When Netflix went live in South Africa
, the streaming platform became a game changer for the country s film and television industry. 
During this period, the black romantic comedy genre gained popularity in South Africa. 
Set in Johannesburg’s upper-class cityscapes, the films portray affluent, heterosexual black characters falling in love with each other. 
Netflix went live in South Africa on 6 January 2016. The arrival of the subscription-based content streaming service was a game changer for the country’s film and television industry, as it had been for other countries.
At about the same time – in 2015 and 2016 – there was another turning point for South Africa’s film industry: the arrival of a new, commercially successful genre, the black romantic comedy. ....

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South Africa's romcom revolution and how it reimagines Joburg


Netflix went live in South Africa on 6 January 2016. The arrival of the subscription-based content streaming service was a game changer for the country’s film and television industry, as it had been for other countries.
At about the same time – in 2015 and 2016 – there was another turning point for South Africa’s film industry: the arrival of a new, commercially successful genre, the black romantic comedy.
For the first time, the country’s black filmmakers were able to make an impact at the box office – and go on to licence their films to streaming platforms.
In South Africa, Netflix signalled the turn to streaming for watching films and television series. Despite a recent slowing of subscriber growth, Netflix has over 200 million paid subscribers worldwide. These numbers – and the way streaming services are reshaping content production, distribution and consumption – represent the most radical change in the film industry in recent years. ....

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