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BBCNEWS The Media Show June 4, 2024 04:52:00

Of course, 20 30 years ago, channel 4 would have been competing with bbc one or itv to get them watching. now you re competing with a range of social media platforms and tech platforms. some of the data, i m looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably that s not a surprise? no, i think it s really interesting to think about how young people are viewing. so there s a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is at 6.3. so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form, what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast ....

Channel 4 , Social Media Platforms , Bbc One , Tech Platforms , La Times , Gen Z , Gen X , 6 3 , 7 2 ,

BBCNEWS The Media Show June 4, 2024 04:55:00

Bbc one, bbc two, itv and channel 4, channel five become largely irrelevant versus the streaming platforms? i think it s a bit easier in a way to think about ten years on, because i think what you will look for there is a signifier of trust as a brand, as a consumer thinking of you as a consumer, you look for, do i recognise that brand channel four? do i feel it will give me the kind of things that i can trust to make a choice on and that i will like? therefore, i ll make choices based on that. and i think we will survive in that world where the strong networks fit into that. ultimately, everything will be digital. it ll either be ip streamed or it will be prominent on other devices. that s a good thing in white paper. linear television will die over time, won t it? but brands will survive because we need things that will help guidepost us and signify where we re going to make good choices. you know that feeling of, oh, lordy, i ve gone into netflix and i can t find anything i want ....

Channel 4 , Bbc News , Channel Five , Streaming Platforms , Thinking Of You , Bbc Two , White Paper ,

BBCNEWS The Media Show June 4, 2024 04:43:00

This quarter, we just closed like 01, our revenues were up 20% year on year. the digital revenues were up 29% year on year. so we re finding digital advertising is bringing us plenty of money. but i m not disputing that digital advertising is going up. i m just wondering whether, notjust in terms of channel 4, but more broadly across the industry, you think digital advertising can replace the inevitable pressures that will come to bear on linear? yeah, i think that s absolutely the right question. do we believe that digital growth and digital advertising can compensate for linear decline? and if you think about, aside from government and privatisation, that s the interesting question of how you run the business. can you kind of clutch control between the two and grow digitalfast enough to compensate? that s been our strategy for the last three years. so far, we ve found it very successful. last year, digital was about 19% of our revenues and about 13% of our viewing, and we re growing ....

Channel 4 , Arguably Incubating On Channel 4 , The Business , Clutch Control ,

BBCNEWS The Media Show June 4, 2024 15:55:00

World where the strong networks fit into that. ultimately, everything will be digital. it ll either be ip streamed or it will be prominent on other devices. that s a good thing in white paper. linear television will die over time, won t it? but brands will survive because we need things that will help guidepost us and signify where we re going to make good choices. you know that feeling of, oh, lordy, i ve gone into netflix and i can t find anything i want to watch. you know, that choice of like slumping on the sofa and thinking, oh, what am i going to pick now? i m halfway through this. halfway through that. what happens in that world is brands are a stronger, stronger signifier to consumers who are overwhelmed of what they should choose. now, just before we wrap up i appreciate you would prefer privatisation doesn t happen, you ve outlined the reasons why, but if it does, can you see a version of a privatised channel 4 that that works by some metrics. i think channel 4 is a reall ....

White Paper , Channel 4 , The Business , Privatisation Doesn T ,

BBCNEWS The Media Show June 4, 2024 04:42:00

As we are currently run, what you would want is rental of that ip for a long enough period to show it to your viewers so you can make money from it. that s what we currently have. we have those shows for three years in agreement with pact. we run them all on our linear service and we run them all on our streaming service, and we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but you could look at the direction of travel with advertising, now, you re right to highlight the fact your digital advertising revenue has gone up significantly, but your tv or linear advertising has fallen overall. if we think about where young consumers are spending lots of time, like youtube, they re watching plenty of advertising. i don t see advertising as a way of making money disappearing. in fact, if anything, i see young people watch ....

The Business , Streaming Service , Direction Of Travel , Making Money Disappearing ,