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BBCNEWS The Media Show June 4, 2024 15:51:00

Of black to front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. that s a massive thing, that will make, when we announce the sort of legacy commitments from them, that s making an impact on the industry. so i would argue there are still massive areas where we can make impact, and i continue to see that in the programming we do. and you mentioned young people. let s look at the way they re consuming content, notjust tv, because, of course, 20 30 years ago, channel 4 would have been competing with bbc one or itv to get them watching. now you re competing with a range of social media platforms and tech platforms. some of the data, i m looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably t ....

Channel 4 , Bbc One , Social Media Platforms , Tech Platforms , La Times , Gen X , Gen Z , 7 2 ,

BBCNEWS The Media Show June 4, 2024 15:42:00

Organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but you could look at the direction of travel with advertising, now, you re right to highlight the fact your digital advertising revenue has gone up significantly, but your tv or linear advertising has fallen overall. if we think about where young consumers are spending lots of time, like youtube, they re watching plenty of advertising. i don t see advertising as a way of making money disappearing. in fact, if anything, i see young people watching more adverts as the volume of time they spend viewing video goes up. this quarter, we just closed like 01, our revenues were up 20% year on year. the digital revenues were up 29% year on year. so we re finding digital advertising is bringing us plenty of money. but i m not disputing that digital advertising is going up. i m just wondering whether, notjust in terms of channel 4, but more broadly acr ....

The Business , Direction Of Travel , Making Money Disappearing , Channel 4 ,

BBCNEWS The Media Show June 4, 2024 15:53:00

Representing all the women in their search for hrt. but this week we are and i think that s something to be really, really proud of. but then if we think of blatter front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. that s a massive thing, that will make, when we announce the sort of legacy commitments from them, that s making an impact on the industry. so i would argue there are still massive areas where we can make impact, and i continue to see that in the programming we do. and you mentioned young people. let s look at the way they re consuming content, notjust tv, because, of course, 20 30 years ago, channel 4 would have been competing with bbc one or itv to get them watching. now you re competing with a range of social media platforms and tech platforms. some of the data, i m looking here at some, the percentage of adults viewing at l ....

Blatter Front Day , Channel 4 , Bbc One , Social Media Platforms , Tech Platforms , La Times ,

BBCNEWS The Media Show June 4, 2024 15:44:00

And we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but you could look at the direction of travel with advertising, now, you re right to highlight the fact your digital advertising revenue has gone up significantly, but your tv or linear advertising has fallen overall. if we think about where young consumers are spending lots of time, like youtube, they re watching plenty of advertising. i don t see advertising as a way of making money disappearing. in fact, if anything, i see young people watching more adverts as the volume of time they spend viewing video goes up. this quarter, we just closed like 01, our revenues were up 20% year on year. the digital revenues were up 29% year on year. so we re finding digital advertising is bringing us plenty of money. but i m not disputing that digital advertising is going up ....

The Business , Direction Of Travel , Making Money Disappearing ,

BBCNEWS The Media Show June 4, 2024 15:57:00

that brand channel four? do i feel it will give me the kind of things that i can trust to make a choice on and that i will like? therefore, i ll make choices based on that. and i think we will survive in that world where the strong networks fit into that. ultimately, everything will be digital. it ll either be ip streamed or it will be prominent on other devices. that s a good thing in white paper. linear television will die over time, won t it? but brands will survive because we need things that will help guidepost us and signify where we re going to make good choices. you know that feeling of, oh, lordy, i ve gone into netflix and i can t find anything i want to watch. you know, that choice of like slumping on the sofa and thinking, oh, what am i going to pick now? i m half way through this. half way through that. what happens in that world is brands are a stronger, stronger signifier to consumers who are overwhelmed of what they should choose. now, just before we wrap up ....

Brand Channel Four , White Paper ,