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>> successfully using social media to reach your target audience is an art that unfortunately some small businesses have failed to master. ink.com walks athrough five of the common don'ts you should be avoiding. one, obnoxious overmarketing, unless you're the most brilliant or funniest person alive, limit your posts to two to five each day. two, all take and no give. social networking is about interacting with people. follow others in your industry and share their posts. when a customer comments on something in your profile, respond, even if it's only to say thank you. three, inconsistent post...

And columnist for inc. magazine and ink.com. good to see both of you guys. >> great to be here. >> congratulations. >> thank you. >> such a huge milestone. >> it's exciting. hopefully you'll be around for the next ten years for us also. >> that would be great. >> the first question is taking on investors. >> we're doing extremely well. we have wonderful cash flow. the business is growing at 100% plus every year. at what time do we involve other investors in order to take to us the next level? >> it's a good question and a lucky place to be in, right? he's got cash flow. what thing should he th...

They want secured loans, that's why the interest rates may be lower because if you don't pay they are going to take your factory or inventory. these tend to be unsecured in that there is no inventory. so that's why the interest rate may be higher. >> a little or a lot? >> maybe 10% or something. depends on the situation, your credit. >> jordan, thank you for stopping by. >> thank you, jj. travel can be a necessary but tedious part of running your small business. here now are ink.com's smart habits of effective business travelers. one, choose one airline and stick with it. the more loyal a cu...

For ink magazine and ink.com. great to see both of you guys. you have been around since the very beginning. >> i can't believe it. congratulations. >> thank you. it's very exciting. hopefully you'll be around for the next ten years for us also. >> that would be great. >> the first question is about taking on investors. >> we're doing extremely well, have wonderful cash flow. the business is growing 100% plus every year. at what time do we involve other investors in order to take us to the next level? >> that's a good question and lucky place to be in, right? he has cash flow. >> yeah. good pro...

Those kinds of things that make your business effective. you want to look and apply those to your sales organization. when you only had one sales rep and you were the sales rep you had a close understanding of how that worked and what was good. you put five salespeople in there and pretty soon it can feel like it's out of control unless you manage that closely. >> tom, i know this is an incredibly hard department for people to build out so we appreciate your advice. having done this a few times yourself. thanks so much. >> thank you. we have all been there before. you find yourself staring a...