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Published July 21, 2021 Andrew Hutchinson Content and Social Media Manager With digital marketing skills increasingly in-demand, LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn's ad tools and options, and also earn official certification, which you can then display on your LinkedIn profile. I mean, it's not the most impressive certificate, and probably most people won't be laminating the PDF (which you can download) or framing it on their wall. But it does provide another way to showcase your knowledge of LinkedI...

PHOTO: Oscar Keys Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more. At the same time, we encounter scenarios in which we’re blind to certain data, which puts our campaigns in danger. I was reminded of this while reading Michael Lewis’s latest nonfiction book, "The Premonition: A Pandemic Story." The book features an ad hoc group of seven scient...

Swydo Founder Buys Back Digital Marketing Platform From DialogTech Former Google Benelux Country Director Marc Duijndam Joins As Co-Owner, Helps Initiate Renewed Focus On Growth And Innovation HILVERSUM, Netherlands, May 20, 2021 /PRNewswire/ -- Swydo, a global leader for digital marketing dashboards, reports and visualizations announced today the buyback of the company from DialogTech, based in Chicago, Illinois, US. A unique opportunity arose for Swydo co-founder and managing director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to ...

The collaboration between Pastel and Canopy evolves into a strategic partnership Mihai Cristea 28/04/2021 | 16:42   Agencies will still maintain their independence as they bring their teams together for a more effective integration of communication campaigns for their clients. Pastel brings the creative strategic part to the table, while Canopy will share their digital, performance-oriented experience. “The marketing performance area comes with the great advantage of measuring the return on the invested budget down to the smallest detail. The mirage of numbers means...

Marketing Agency Affiliate Program Terms I. General Program”) you agree to be bound by the following terms and conditions (“ Terms”). Please ensure that you read them carefully before signing up. These Terms are a legal agreement (“Agreement”) between GetResponse Services, Inc. with registered office address at 1011 Centre Road, Suite 322, Wilmington, DE 19805, USA (“ GetResponse”, “you”). This program is dedicated to marketing agencies that perform marketing actions for their clients. These actions include, but are not limited to online marketing, email marketing, online m...