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BroadwayWorld is looking for a full-time Ad Operations team member with a solid understanding of the digital advertising ecosystem. This candidate should be a self-starter and demonstrate previous experience as well as excellent communication skills. Communicating technical issues across departments will be a key function of this role. Attention to detail is a must.
BroadwayWorld is looking for a full-time Ad Operations team member with a solid understanding of the digital advertising ecosystem. This candidate should be a self-starter and demonstrate previous experience as well as excellent communication skills. Communicating technical issues across departments will be a key function of this role. Attention to detail is a must.
Google is phasing out third-party cookies... Will it impact hotel marketing? Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel's website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google's retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboar...