#MarketingEventsAwards 2020 highlight: Lancôme heightens brand love through immersive virtual experience
Details 14 December 2020 Sweeping gold awards across three categories at this year's Marketing Events Awards is beauty brand Lancôme and its agency Mercury PR. The team came in first for the categories Best Use of Influencers, Best Virtual Event (B2C), and Best Team (Agency). Impressing the judges with its event, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store, the brand and agency also walked away with silver awards for both the Best Digital Integration and Best Pop-up Experience/Environment categories. Held in the middle of a pandemic-h...
Source: marketing-interactive.com