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PR Awards 2021 finalists announced

PR Awards 2021 finalists announced
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#MarketingEventsAwards 2020 highlight: Lancôme heightens brand love through immersive virtual experience

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14 December 2020
Sweeping gold awards across three categories at this year s Marketing Events Awards is beauty brand Lancôme and its agency Mercury PR. The team came in first for the categories Best Use of Influencers, Best Virtual Event (B2C), and Best Team (Agency). Impressing the judges with its event, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store, the brand and agency also walked away with silver awards for both the Best Digital Integration and Best Pop-up Experience/Environment categories.
Held in the middle of a pandemic-hit year, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store was a immersive online retail experience that ran from 28 August to 20 September 2020. Targeted at females aged 25 to 45, the experience aimed to not only promote its product Lancôme Advanced Génifique, but to dive deep into the science and ingredients behind it. It also sought to inform, inspire and encou ....

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