The new beauty rules: The tech trends redefining category experiences
5 May 2021 7 min read This article is the third in a four-part series by Carat, examining the beauty industry. Read part one or part two. There is no doubt that new technology trends in the category pre-pandemic have been accelerated, as brands shifted to cater to an increasingly digital consumer. AR and AI have become the driving forces towards new category experiences that combine digital and physical. Mixed reality retail The COVID-19 pandemic dramatically shifted our relationship with retail. Sector lockdowns restricted access and redirected category consumption online. Online exp...
Source: marketingmag.com.au
