Lobal Solution With The Development Of Its Demand And Ctv Offerings Equativ Remains Committed To Supporting Open Web By Offering Digital Advertising Ecosystema Scaled News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers NEW YORK, PARIS and LONDON, June 8, 2022 /PRNewswire/ Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company's acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ will capitalize on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive and vertically integrated advertising and monetization solution to both supply- and demand-side clients. The Equativ name reinforces the equal way in which the company treats clients; promoting openness, fairness, and accountability within the industry. Equativ facilitates direct interaction between buyers and sellers while offering a less complex, more transparent, and efficient adv ....

New York , United States , France General , City Of , United Kingdom , Arnaud Creput , Smart Adserver , Brand Poised To Harmonize Market Interests Efficiently In Accordance With Ethical Standards Fulfill The Promise Of Advertising Technology Uncompromising Regard For Consumers New York , Paris And London , June 8 , 022 Prnewswire Global Adtech Company , Smart Adserver , As Re Launched Its Global Presence In 14 Countries Under The New Name , Quativ This Follows The Company 39s Acquisitions Of Dynadmic And Liquidm , Ith The Companies Now Consolidated Under Equativ Brand Will Capitalize On This Unified Expertise To Fulfil Promise Of Advertising Technology Offeringa Comprehensive And Vertically Integrated Monetization Solution Both Supply Demand Side Clients Name Reinforces Equal Way In Which Company Treats Promoting Openness , Nd Accountability Within The Industry Equativ Facilitates Direct Interaction Between Buyers And Sellers While Offeringa Less Complex , More Transparent , Nd Efficient Advertising Journey That Benefits The Entire Value Chain Founded In 2006 Withina Digital Media Publisher , Mart Became Independent In 2015 And Has Flourished Asa Global , Ighly Profitable Business With 3 Fold Net Revenue Growth Over The Past Years From 31m In 2019 To 100m Expected 2022 Company Now Operates 14 Countries Close 500 Employees Fully Integrated Teams Collaborating Hand Provide Clients Access Best Class Technologies , Nd Market Opportunities The Continued Growth Coincides With Company 39s Vertical Integration Strategy Moving Froma Supply Oriented Platform Toa Comprehensive , Lobal Solution With The Development Of Its Demand And Ctv Offerings Equativ Remains Committed To Supporting Open Web By Offering Digital Advertising Ecosystema Scaled , Ndependent Alternative To Monopolistic Walled Garden Platforms Quot The Equativ Brand Represents True Integration Of Our Teams Undera Single Unified Entity , Uot Said Arnaud Creput , Quativ 39s Ceo Quot This Evolution Answers The Open Web Need For An Efficient Marketplace Where Both Supply And Demand Coexist Interact End To On Our Platform While Respecting Consumer We Provide Industry Witha Complete Range Of Tools Expertise Take Back Control Their Advertising Activities Ensuring Transparency , Irst Party Data Activation ,