Danone International CEO talks brand acceleration and innovation: 'The Local First project is a growth project'
Danone International CEO talks brand acceleration and innovation: ‘The Local First project is a growth project’ Danone is coming under increasing investor pressure to invigorate its brands – an effort that requires innovation and investment. The group’s International CEO, Véronique Penchienati-Bosetta, says that the company’s new ‘Local First’ strategy will deliver just that. French food giant Danone benefits from a strong position in health and wellness foods. It is the owner of leading yogurt brands Activia and Actimel and has a desirable footpr...
Source: foodnavigator.com