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There, what he likes, what he likes to do, where he s gone, what he s bought. that s scary given who this guy is on our staff. this is one of our staff members who volunteered to give this information. we won t actually be giving the name out to everybody and showing too many details that people can use. but we re curious to know what you can come up with. and we re going to talk to you in an hour. don, our digital detective, curious to see what you come up with. i think it s going to be surprising. we ll check in with you in a little bit. he ll be back next hour with his research. plus, we ll be talking about some tips, how to protect your own identity. also, next hour, if you get the feeling somebody s watching you, good chance you are right. josh levs is having that for us. and what could be the end of privacy in our 9:00 eastern hour. stick around for all of that. but our digital detective is on the job right now. he is just now getting the name and profile right now if you ....
And millions of internet users. how good does one have to be? we hear about hackers and assume they do this for a while, dedicate so much time to this and are super smart. but do you have to be that sophisticated of a hacker if you have very little information about somebody? if you have enough, can you do something with it? any website you visit is going to be able to tell who you are amongst 1 million, 3 million people. so they already have some knowledge who you are. and based on that they re going to use a data base of information. all you need is the key. that s scary. this is what we re going to do this morning. you feel pretty confident. i don t think you ve seen this. you don t know the name or the log-ins, the user names. with this information, you think you ll be able to do what? i m going to use his digital fingerprint and see if i can find it first based on this information. this is information that websites already have. and then i m going to look up all of the ava ....
Uses you see on the screen. and use it to build a profile of who you are and what you are likely to spend. scary stuff there. i want to bring back now don jackson. he is the director of secure works threat intelligence service. he s the director there. also, digital detective we ve been calling you. handed you a piece of paper about an hour ago. it was from one of our employees. just had his name on it and one of his log-ins on it, as well. that s all we gave you, wanted to see what you were able to come up with in an hour. were you surprised what you were you do this for a living. so pretty standard, you get a lot of stuff? when you re dealing with people on the internet, you want to find out who they are, especially if they re doing something against your clients or criminally. so let s just go with give me an idea, reel off some of the things you were able to find. just about everything about him personally. so full name, address, home address, where he works, things that ....
It s enough to go on. how useful were he gave you the log-ins, he uses, how useful are those in getting the information that you got? really, his name is key. the log-in, one of them was useful. and i just mean the user name, not his password. and based on that i was able to find some of his public sites. but based on that user name, we re able to get a full name and that s what opened up the record. to get the full name is what you need. we talk so much about the passwords and log-ins and what not. can you do anything about your log-in? that doesn t seem like a lot of information to go on without a password, but even that can cause trouble? right, people want to use a unique log-in. e-mail services, for example, have millions and millions of users. so every log-in has to be unique. i can t log in as don to somewhere and then somebody else log in as don. they need a unique name. so it s a very nice piece of ....
Browser plug-in software which is not so easy but if you just download it, it can manage your cookies for you. abean is a fun one, it shows you everything that s popping up and will automatically block it for you. new browsers also have a privacy setting. firefox has one called private browsing where they put what they call the corn shield. will that block all of this stuff from coming? it will but unfortunately, a lot of those also block your first party cookies, meaning your log-ins and passwords. is this just part of the price we pay because bluekai.com in response to your series says when given a choice between paying for content without tracking or getting free content with tracking, people choose free content with tracking more so than the other. i think the problem here is that we aren t informed about this tradeoff. some of us would be totally ....