browser plug-in software which is not so easy but if you just download it, it can manage your cookies for you. abean is a fun one, it shows you everything that's popping up and will automatically block it for you. >> new browsers also have a privacy setting. firefox has one called private browsing where they put what they call the corn shield. will that block all of this stuff from coming? >> it will but unfortunately, a lot of those also block your first party cookies, meaning your log-ins and passwords. >> is this just part of the price we pay because bluekai.com in response to your series says when given a choice between paying for content without tracking or getting free content with tracking, people choose free content with tracking more so than the other. >> i think the problem here is that we aren't informed about this tradeoff. some of us would be totally