Maisie Williams teams up with H&M in Animal Crossing: New Horizons
Maisie Williams has teamed up with H&M to create an Animal Crossing: New Horizons island to celebrate their new Looop campaign. The fashion company is promoting sustainability through recycling with their in-store Garment Collecting programme, the largest of its kind globally. In October 2020 they installed a Looop machine in their Stockholm store, the world’s first in-store recycling machine that takes old garments and weaves them into new fabrics. To promote the campaign, they’ve teamed up with Game of Thrones star Maisie Williams to create Looop Isle in Nintendo’s hit game Player...
Source: pinknews.co.uk