>> with loop, when you shop for hag and dozen ice cream or one of the 300 or so available products, they'll be delivered in a new durable packaging inside a reusable shipping tote. they'll cost about the same as ones you buy in the store, but you pay refundable deposit for the container. >> when you're empty, without any cleaning, just like disposable experience, throw it back in the loop bin. >> instead of going to the land fill or recycling plant, loop products will be picked up, cleaned, refilled and ultimately reused by another customer. >> moves from disposable to reusable. a huge upgrade...