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Forget the rampant crime, boarded-up retailers and homeless encampments plaguing San Francisco -- tech moguls are optimistic that the city is about to hit its stride.
San Francisco CEOs are launching a flashy ad campaign to combat the city’s declining reputation and draw more companies who may be turned off by its headline-making "doom loop."
San Francisco has hired a new top tourism official to try and shift the public perception of the city as it deals with surging crime and rampant drug use.
San Francisco commissioner Alex Ludlum, the creator of the "doom loop" walking tour to show off downtown's "doom and squalor," resigned in a letter to the mayor.