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How a Levi's designer re-created a 1980s British music scene in S.F. during COVID - Vimarsana News

How a Levi's designer re-created a 1980s British music scene in S.F. during COVID

Kevin L. Jones February 17, 2021Updated: February 22, 2021, 7:30 am Paul O’Neill’s 2021 Levi’s Vintage line Loose Fix was inspired by the music of Manchester, England, bands like the Happy Mondays. Photo: Levi's Vintage Clothing One truth about the fashion industry that Paul O’Neill has learned over his decades in the business is that it stops for nothing or no one. In his role as head designer for Levi’s Vintage Clothing, O’Neill needs to come up with a new collection every six months — no matter what. “There’s no, ‘It’ll come out when it’s ready.’ It h...