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If you bought a mac, you had garageband. you could start making music that sounded good. and then you put the song on soundcloud or on youtube, and then it gets all this traction. ♪ i've never seen a diamond in the flesh ♪ [puja] when lorde dropped royals on soundcloud, it felt like this subversive jab that paralleled the mission of the song, which is that not everything belongs in this glossy package. ♪ but every song is like gold teeth, grey goose ♪ ♪ trippin' in the bathroom ♪ blood stains, ballgowns, trashin' the hotel room ♪ ♪ we don't care ♪ we're driving cadillacs in o...
Where we can track just how much video play is fueling the success of a hit. ♪ i came in like a wrecking ball ♪ ♪ i never hit so hard in love [chris] miley cyrus's timing is excellent because 2013, the year she drops wrecking ball, is the same year that youtube now counts for the charts. ♪ wr-wr-wreck me [chris] that's an excellent pop record. but the reason it goes to number one is because of that music video, where she's riding a wrecking ball in the altogether. ♪ i came in like a wrecking ball ♪ [chris] one quirk of the number one run by wrecking ball was that a fan shoots a vir...
You know, lorde, billie eilish, even taylor swift sometimes-- um, owe a great debt to lana del rey. ♪ gonna love you 'til the end of time ♪ [jayson] lana del rey and the weeknd are artists whose music and aesthetic are related in some dark way. and it would just take the rest of the world a little while to catch up to where they were. [lana] i had a vision of making my life a work of art, and i was looking for people who also felt that way. [shutter clicks]
You know, streaming services like spotify and soundcloud, there are only a few artists who can still sell physical albums. taylor swift is a good example. ♪ i stay up too late ♪ got nothin' in my brain [jason] with songs like shake it off , taylor swift is searching for pop success, but doing it on her own terms. she's clearly influenced by the rise of independent artists like lorde, who are finding success with different kinds of songs. and part of the reason that she becomes so successful is because she decides to move away from the specificity of genre, specifically country. ♪ 'cause ...