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Gen Z and Millennials prioritise retailers' reputation and values over price

Published: August 1, 2023

A new study reveals that despite a challenging economic environment, Gen Z and Millennial customers prioritise retailers' reputations when making purchasing decisions.

Source: ibtimes.co.uk

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United StatesUnited KingdomDan EdelmanKate NightingaleAmerican ExpressMerchant Services At AmericanAgency Humanising BrandsVice PresidentUnited Kingdom General ManagerMerchant ServicesConsumer PsychologistChief Behavioural OfficerGenerational DivideRetailers ReputationLoyalty DriverGen Z