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Tillo releases its "Bridging the Loyalty Gap: Consumer Insights for Fintech Engagement and Growth" study, unveiling that 68% of consumers feel no loyalty to fintech companies at this time.
In a recent Shepard Letter, I discussed the Trust Gap, which is the difference between an organization’s belief that their customers trust them and the percentage of customers who actually do. I’ve covered different gap concepts in the past, and it’s time to add yet another to the list, and that is the Loyalty Gap.
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