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The Ratings Experts from RESEARCH DIRECTOR, INC. – in league with the math masters from XTRENDS – are back with yet another thrilling, action-splattered episode of the ratings game. A reality show like no other that features drama, tension-building competitions, triumph, and tragedy. All emanating from a single 28-day period. This one began on JUNE 23rd and concluded on JULY 20th and is commonly known as “JULY.” It featured record-breaking heat, wildfires, vacations, ...

In the real world, JUNE marks the midpoint of the year. However, we don’t live in the real world. In the alternate reality known as the radio, upside down JUNE is just another 28 day grouping. This one ran from MAY 26th through JUNE 22nd. It featured a long holiday weekend, a salute to dear old dad, and the longest day of the year. It was also the beginning of the vacation season with the requisite traffic delays and flight cancellations. How did it all affect the average radio ...

As we pre-game for every ratings foray, The Ratings Experts from RESEARCH DIRECTOR, INC. – with a strong but silent nod from the numbers crunchers at XTRENDS – tend to spend a little too much time on the mundane. Case in point: Did you know that APRIL is one of only three months that could also be a person’s first name? I mean, no one’s going to name their kid FEBRUARY, right? Perhaps we pre-game just a bit too much. This survey began on MARCH 31st and ended on APRIL ...

Some fun facts about MARCH. Did you know that it was named after the Roman god of war MARS? You may ask why this is. Because that was when campaigns resumed after the winter freeze. While The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the data warriors from XTRENDS – are not in favor of armed conflict, especially now, we do recognize that over the years the ratings have been referred to as the “radio wars.” And truth be told, there is always a ...

If FEBRUARY made you shiver, it’s likely because of real world events that touched almost all of our lives. We had the biggest television event of the year, but most local radio could not call it by its true name. Mask mandates were on the wane, while gasoline prices were on the rise. Then, RUSSIA launched an inhumane and horrific war on UKRAINE. That all happened within the survey parameters of FEBRUARY 3rd through MARCH 2nd. This is where we step in. The primary function of The ...